An amazing memoir by Nike's co-founder, Shoe Dog chronicles Phil Knight's journey from a college grad doing soul searching to founding a company with a team of extremely talented misfits like him. Phil narrated his stories so well that I felt I'm reliving the moments with him. My top takeaways from this book: 1. Do what you believe in; 2. 2. Grow and compete with yourself; 3. Be fearless and fail fast; 4.It's more than business.